Voice of the Customer

A new study finds Confirmit Voice of the Customer Solution Can Deliver 365 percent Return on Investment to retailers. The Total Economic Impact (TEI) of Confirmit for Retail Organisations, a commissioned study conducted by Forrester Consulting on behalf of Confirmit, provides a framework of the cost, benefit, flexibility and risk factors retailers should review when considering implementing a Confirmit VoC solution.

“Retailers today are faced with a key challenge – how do they make an impactful customer experience? A positive customer experience can improve future revenue opportunities, ensure your customers stay loyal to your store, and increase the likelihood they recommend your company to their friends and colleagues,” the study states. “Retailers need a customer experience strategy to ensure a positive, consistent experience for every interaction a customer has with their organisation.”

The study demonstrates that creating a VoC programme helps retailers capture and listen to customer feedback, interpret and analyse feedback and act on that information to make customer experience improvements. Retailers that use a flexible Confirmit VoC solution to help manage their customer experience programme have the potential to earn a 365 percent Return on Investment over a three-year risk-adjusted period.

Based on the interviews conducted with Confirmit customers for the TEI, the opportunity to increase revenue through improved customer experience and overall impact on Net Promoter Score®* stood out as the leading reason for retailers to invest in Confirmit’s solutions.

“This study provides encouraging data that, in our opinion, reinforces the value Confirmit provides retailers,” said Henning Hansen, Confirmit president and CEO. “With a highly flexible, multi-channel end-to-end solution our retail partners are empowered to create actionable insights that enable smarter decision-making and improved customer experience.”

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