NEWS UK STRIKES UP PARTNERSHIP WITH NEKTAN
Nektan plc, the leading international B2B mobile gaming content developer and platform provider, has confirmed its partnership with News UK the launch of Sun Play – a fun new gaming app for mobile, tablet and desktop, offering free and real money cash games that bring to life the key themes of The Sun brand.
News UK partnered with Nektan to create and operate the Sun Play gaming site, following the enormous popularity of The Sun’s existing gaming portfolio, which includes Sun Bingo and Fabulous Bingo. News UK will be responsible for marketing Sun Play and Nektan will continue to bring new content to the site as well as operating the end to end player management experience and back office operations through its Evolve technology platform.
Sun Play includes two exclusive free skill games – the football themed Striker Keepy Uppy and, just in time for summer, Beach Blast, where players must match three symbols within a set time limit. Credit bonuses are awarded for high scores, which can be used towards Sun Play’s 12 cash games including, another Sun Play exclusive game, Reel All About It, which has been specially designed to include much-loved sections of The Sun such as Puzzles, Showbiz and Sport.
David Gosen, Nektan’s Chief Executive Officer, said: “We are excited to be working with News UK as their partner of choice to develop and operate Sun Play, an innovative, best in class gaming and entertainment experience across mobile, tablet and desktop platforms. To be working with such a large and trusted partner as The Sun on a multi-year contract to deliver free and cash games is a tremendous endorsement for everyone at Nektan. We fully expect our partnership with News UK, powering Sun Play, to underpin our European gaming revenues through 2015 and beyond.”
News UK CEO, Mike Darcey, said: “News UK constantly strives to increase the level of engagement users have with our brands and we recognise that the fastest growing way to play games is now on smartphone apps. We’ve had huge success offering The Sun on mobile and tablet and believe Sun Play is the ideal way for us to continue to extend our entertainment platforms, while also reaching new audiences. We are delighted to be working with Nektan to provide a state of the art gaming experience across mobile, tablet and desktop platforms.”
Editor of The Sun, David Dinsmore, added: “Sun Play is an exciting new addition to The Sun’s digital bundle. Our games, whether in the paper or online, are a firm favourite among readers and we fully expect Sun Play to become another popular part of The Sun’s gaming offerings.”