Latest posts

How to optimise for Big Data

We need a clear path to advanced customer engagement, one that lets us tap into the real potential of data-driven programmes.  And the best programmes won’t work without creating an optimised approach to channels and customers. Here’s a look at these two critical routes to marketing optimisation, and how the payoff can extend beyond marketing […]

Nationwide sustaining employee engagement

The tool, provided in association with The Carbon Trust, will feature virtual representations of familiar locations, accompanied by energy efficiency tips tailored for the building society. Advice will be provided across a variety of business areas. This includes depictions of retail branches and administration centres, as well as transport options for getting to and from […]

Voice still dominant customer service channel

More than seven in ten respondents from more than 500 contact centre operations surveyed by Noble Systems indicated that voice service is still the main channel of communications with their customers. Sian Ciabattoni, Marketing Director of Noble Systems EMEA, states: “We've seen an increase in customer interest in our multi-channel contact technologies as a result […]

Olympics helps boost employee engagement

The majority (65%) of UK businesses said that the Olympics were less disruptive than expected; with nearly half (48%) reporting no impact on their organisation and 79% of managers saying their jobs were not affected. A post-Olympics survey of over 1,000 managers, published by the Institute of Leadership & Management (ILM), explores the impact on […]

To blog or not to blog is the question

More than half believe that channelling marketing communication through a blog is ‘quite’ or ‘very’ realistic. These are the results of the Say Communications’ survey report, ‘Blog the Brand Builder? The 50 marketers who were polled also voted Twitter and LinkedIn the most popular social networks with 80% usage. And two out of five had […]