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Voice of the Customer

Coloplast has the best reputation among the industry’s 28 leading medical device companies, according to a survey by the independent British research organisation PatientView. A total of 463 patient organisations in 58 countries were surveyed about their views on 28 medical device companies. 9.3 per cent of the patient groups were from the UK.

Coloplast emerged as the overall winner for the fourth straight year and takes top spot in four of six indicators. Coloplast was ranked ahead of competitors like Medtronic (3rd place), St. Jude Medical (4th) and Convatec (5th).

The survey measures the reputation of the medical device industry overall and respondent patient groups were asked to rate each company in terms of six indicators:

  • Does the company have an effective patient-centred strategy?
  • Does the company provide high-quality information for patients?
  • The company’s record on patient safety
  • Are the products useful to patients?
  • The company’s record of transparency with external stakeholders
  • Does the company act with integrity?

“To us the best kind of recognition is that from our users and we’re proud and very excited to be given this recognition for the fourth straight year,” said Susan Shepherd, Head of Customer Care, Coloplast Ltd..

“We’re pursuing a strategy that puts the user in the centre and we want to deliver innovative, discreet products and services that make impactful improvements in the lives of people who use our products. We can only do that by listening to their needs and involving them in our product innovation”.

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