In this episode we meet Matt Roberts, VP Customer Insight at Formula E. Matt shares the journey that Formula E have been on to significantly increase fan engagement and event attendance through the effective and timely use of relevant and valuable insight and data.
He tells us that from a standing start in 2021 with relatively little data and insight they have grown their CRM fan database to over 1 million subscribers using a variety of innovative and personalised techniques that have clearly resonated with their fans.
In addition, he explains that they have also been able to share these breakthroughs with other colleagues who weren’t immediately convinced of the value of the data, but now see how this can help all parts of the business to sustain and grow the business profitably.