In our latest episode of the The Customer Engagement Examples of Excellence Podcast we meet Nick King, Insight Director at AutoTrader.
In this interesting and insightful discussion, Nick takes us on a journey thorough the fast-moving world of car buying and selling and shares how data and insight has dramatically redrawn that landscape.
Nick shares that much of his team's initial activity is carried out online due to the vast amount of data available. This means that consumers are much better informed, dealers can turn over their stock more swiftly and the customer experience for all is significantly enhanced.
Nick also provides a valuable and data rich update on the state of Electric Vehicle (EV) adoption in the UK. With strong evidence that much of the “negative” sentiment is unfounded, there are many good reasons for consumers to “charge” into buying an EV.