Customer Behaviour

The survey, which has been conducted by Populous for the Premier League, saw almost 42,000 fans surveyed across all 20 top-flight clubs, with the Albion emerging with an overall score of 81.6 – compared to an average of 72.1 – ranking the club in first place.

The club was graded on a number of different criteria and scored particularly highly on how well the club is run, the overall positivity towards the club, the matchday atmosphere, the investment in facilitates and the matchday magazine. Other areas that impressed were the welcome on arrival, stewarding, the club staff in general and the cleanliness of the stadium.

‘The club performs well on all measures, and especially on perceptions of how well-run the club is, overall favourability, match atmosphere and investment in facilities. As a result, the club has the highest score in the league’, concluded the Premier League in its executive summary.

Albion chief executive Paul Barber commented, “As a club we are absolutely delighted with the results of the Premier League’s Matchday Fan Experience Survery for 2017/18.

“To top the survey is a superb achievement for any club, but even more so for one in its first-ever season in the Premier League.

“It has been achieved by every single staff member playing their part; getting the stadium prepared, the matchday experience itself, and the post-match operations.

“On behalf of the chairman, I would like to thank our staff for their continued hard work and professionalism, and with one more home fixture this season, our aim is to maintain those incredibly high standards to keep our focus on the ultimate aim, which is securing our Premier League status for next season.”

You may also like...

Keep Up To Date - Subscribe To Our Email Newsletter Today

Get the latest industry news direct to your inbox on all your devices.

We may use your information to send you details about goods and services which we feel may be of interest to you. We will process your data in accordance with our Privacy Policy as displayed on our parent website