Privacy watchdog to probe Klarna after email backlash
The Information Commissioner’s Office said it will make enquiries into Klarna after scores of angry people questioned why it had their details despite never doing business with the payments firm.
The data protection watchdog said numerous people had made it aware of a marketing email Klarna had sent out. It was followed by a message the email had been sent in error, and they had not been added to a marketing database.
But recipients asked how the firm had their email address in the first place.
One Twitter user, vlogger Christine Armstrong, tweeted: “Now why would Klarna have ‘accidentally’ sent me their newsletter when I have never used their services. Who sold them my email?”
The company apologised and in a blog said: “The email was sent to Klarna consumers who have recently used one of Klarna’s products or services including Klarna’s checkout technology.”