The Enterprise Guide to Customer Experience
You’ve conducted market research studies and you have access to transactional data, but how much do you really know about your customers?
The goal for a successful customer experience is a dynamic and comprehensive customer journey that anticipates your customers’ needs.
Industry leaders such as eBay and Airbnb have made huge progress by embracing authentic customer engagement.
Insight communities allow brands to establish a 2-way dialogue with customers, and profile them progressively over time using a permission-based platform. This provides the brand with actionable data, and higher quality insight with each interaction along the customer journey.
In our guide you will learn how to:
- Improve your customer experience across all touchpoints
- Effectively map and optimise the end-to-end customer journey across all channels
- Identify blind spots not captured by your transactional systems