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Adam is a strategic marketer, specialising in marketing systems and integration and has over 22 years’ experience across several sectors: including utilities, pharmaceutical, construction and waste. His rise within the field of CXM to become a respected ’go to’ expert for analysts stems from the knowledge and experience gained using data to drive fact-based marketing decisioning.

Joining British Gas at the start of 2015, establishing customer journey mapping to link all online and offline channels with operational processes and data orchestration is aiding British Gas restructure how they operate with a focus on the customer.

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