Charmaine is the Head of UK and International Customer Experience at Holland & Barrett. Her role is to create and define the customer experience vision and strategy and be the voice of the customer for the business and the advocate of greater customer’s satisfaction.

Charmaine has worked in the Contact Centre industry for over 20 years, with extensive experience in Call Centre Operations, Customer Experience and Quality and she champions the cause of raising the profile of the Call Centre Industry and the professionals working within it.

Her passion is to create customer centric and highly performing teams; to inspire others to find their potential and act as a catalyst for individuals and team personal growth.

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