Danni is currently the Chief Customer Officer at Virgin Experience Days & Virgin Incentives. Her role spans many parts of the business with functional responsibility for Customer Service & Operations, People, Buying, Retail partnerships and the B2B arm of the business. She is passionate about customer experience – driving sales, revenue and profit growth through customer engagement whilst ensuring the culture and behaviours of her teams reflect a desire to be best in class.

With the customer being central to any sustainable business strategy and the focus being on providing a specialist service alongside the product, she understands the pressure is on for each customer touch point to deliver on all levels and drives business change to achieve this. Danni has experience of delivering many transformation projects in a wide range of businesses from small, family run, start-ups, to large global brands.

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