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James used to be an actual, real life, legitimate, award-winning rockstar. He played guitar in a heavy metal band, released albums and tore up stages all over the world, James uses this unique experience to energize, empower and inspire his clients and their teams as a ‘Customer Experience Rockstar’.

Not only is he an international keynote speaker, #1 Best Selling author and host of Amazon Prime’s ‘This Week In CX’, James was also awarded the UK’s #1 Customer Experience Influencer in 2020 and The UK’s Most Outstanding CX Keynote Speaker in 2021.

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