Mike Migliore is a senior marketer with expertise in driving revenue for B2C and B2B brands across a variety of sectors including media, retail and banking. His mission is to use data and over a decade of experience to create and protect customer value. His work has won in several categories at the Data and Marketing Awards and, for use of data in marketing, at the British Media Awards and the International News Media Association (INMA). He created the AI/ML engine JAMES, the digital butler, supported by the Google Digital News Innovation Fund. He is currently Chief Marketing Officer at The Modular Analytics Company (TMAC).