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The Watson Customer Engagement blog provides readers with content for marketing, ecommerce, digital experience, and supply chain practitioners. Hear from thought leaders including IBMers, business partners, and market influencers covering key business topics and trends. Today’s marketers are faced with a new set of problems — too much data to make sense of, soaring customer expectations and a lack of trust in brands. Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.

Exceed customer expectations with AI-powered analytics and insights – Customer expectations are at an all-time high. AI-powered solutions can help you understand, improve and optimize the full customer journey better than ever. Follow and connect all their interaction points to uncover opportunities that help you engage throughout the experience. Get predictive recommendations to ultimately increase conversions.

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