Customer Contact

Customers at Starbucks will be able to choose the music being played at the coffee retailer’s US shops from this autumn thanks to a deal with Spotify Premium.

Employees will be able to create branded playlists for in-store music, which will also be hosted on Starbucks’ loyalty app. Loyalty programme members will then be able to stream that music for free.

Spotify will also host a branded Starbucks section within its service, featuring the coffee company’s most popular music over the last two decades.

All Spotify users will have the chance to earn loyalty points – or stars – to put towards free food and coffee at Starbucks. The two companies will eventually extend the deal to the UK and Canada.

Starbucks’ president and chief operating officer, Kevin Johnson, said: “We plan on building one of the most robust digital ecosystems of any retailer in the world.

“Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favourite music.”

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