The uk cx report 2024

In this latest industry report by Ipsos in partnership with Engage Business Media we've conducted research into how customers feel about their recent experiences with different brands and industries. The results provide customer experience teams with analysis and insight to help them focus their efforts on what matters most to the customer.

Our 2024 study covers:

9,600 experience evaluations
5,004 UK consumers
7 industries: automotive, mobile phone, insurance, current account, retail (bricks and mortar), retail (online), and restaurants
66 touchpoints

Each participant was asked to evaluate two different customer experiences that they’d had over the last 12 months. The responses we received have been analysed and summarised by Ipsos CX professionals to provide the insight and narrative found in this report.

We hope you enjoy the report!

The uk cx report 2024

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