The young ones: millennials and gen Z driving the digital-first future for the CX says new research
New research in this week’s newsletter highlights how understanding younger generations’ use of and expectations around next-generation solutions like artificial intelligence (AI) and digital channels including private social messaging are fundamental to building exceptional, best-in-class customer experiences.
As Millennials and Generation Z become dominant consumer groups, with Generation Z purchasing already reaching an estimated $100 billion their comfort level and familiarity with multiple digital channels including social messaging and chatbots means organisations, no matter their size, must provide digital-first omnichannel experiences to meet consumer expectations and effectively compete in the experience economy.
“Understanding the nuances of what consumers expect, and how they actually engage with brands via a myriad of digital channels, and integrating these in-demand channels seamlessly to deliver digital-first omnichannel experiences, is key to sustainable growth,” said Paul Jarman, NICE inContact CEO, from the organisation that undertook the research.
Key research findings demonstrate that as consumer preferences evolve and the types and numbers of digital service channels continue to proliferate, companies must look to improve the channels they have in place while expanding the ways customers are able to reach them. The research demonstrates that a seamless digital-first omnichannel approach is crucial to win in today’s experience economy. The issues and challenges thrown up by this research will be covered off in detail at our upcoming 2020 Future of the Contact Centre Conference in February.