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Customer Behaviour

UK holiday bookings went through the roof following an announcement on the upcoming easing of lockdown restrictions. According to the research data analysed and published by Finaria, bookings on EasyJet flights from Britain rose by 337% week-on-week following the government announcement. Moreover, summer holiday package bookings soared by an astounding 630% compared to the previous week.

Among the top holiday destinations were Palma, Alicante and Malaga in Spain. Others included the Greek Island of Crete and Faro in Portugal. Most of the holiday bookings fell in August while July was the second most popular month followed by September.

For the world’s top holiday company Tui, bookings shot up by 500% week-on-week. Greece, Turkey and Spain were its most popular destinations. The majority of bookings on Tui were slated for July onwards.

Airline and holiday group Jet2 reported an increase of 600% in bookings during the same period. Thomas Cook, on the other hand, reported a 75% upsurge in website traffic with customers making bookings well into 2022. Though Ryanair did not provide any numbers, it was among airlines reporting a surge in flight bookings.

As a result of the increased interest in the sector, there was a significant jump in airline and travel company stocks. On the FTSE 200, Tui and EasyJet were up by 3% and 7% respectively. International Airlines Group, British Airways’ owner rose by 3.5% on the FTSE 100.

The UK’s ban on international travel is set to be lifted on May 17, 2021 at the earliest. A travel taskforce is expected to announce plans for the resumption of international travel on April 12, 2021.

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