UK customers are fifth happiest in world – second happiest in Europe!

 

Soctware company Zendesk creates the Customer Satisfaction Index by analysing data from 65 million customers in 137 countries via the Zendesk 'Customer Satisfaction Rating' feature.  After a customer service request is solved, Zendesk enables companies to automatically contact their customers to collect feedback on the service that was provided. 

 

Considering countries with high gross domestic product (GDP), Australians and Canadians share joint first place as the most satisfied customers in the world, coming in at a high 93%. This is followed by Germany at 88%, the United States at 87% and the UK finishing off the top five at 83%. 

 

From a European stand-point, the UK is second only to Germany in happy customers; Spain and Italy follow close to the UK at 81% each. France, however, trails behind, coming in bottom of the table at 57%.

 

 "The UK is an important vocal market for consumers. The proliferation of smartphone and tablet users has seen an increasing number turn to social media as the main means of customer support. As such, offering good customer service to this very public audience is imperative," notes Mikkel Svane, Zendesk's CEO. 

 

This listing provides an early look at the type of information that readers can expect from Zendesk's Customer Satisfaction Index. The full document will be published on a quarterly basis and will report on additional data such as customer service efficiency and quality in various industries, geographies and, company size.