Knowledge - Insights: Videos

Evolution of Voice of the Customer Forum – 6th February 2014 Peter Massey, MD, Budd & Non-Executive Director, Sliderobes Peter Massey is a specialist in customer experience. Over the past decade his company Budd has focused on the removal of customer effort using Amazon’s approach “The Best Service Is No Service”. He is also a non-executive director of award winning consumer business Sliderobes ( and will show how this approach has been used across marketing, sales and service delivery, supported by staff and consumer insights. Sliderobes’ customer feedback is in the public domain and recent testing using analytics has shown its power in the external propositions and internal pride.

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