Knowledge - Insights: Videos

Retail – a sector in flux The retail sector is in a state of major flux and there will continue to be winners and losers as consumer behaviour controls the sector. While the squeeze on consumer spending is having an often detrimental impact on the High Street, online retail sales are continuing to enjoy exponential growth as customers use their smartphones and tablets for shopping and savvy retailers market to these geographically sensitive devices. While well known retail brands continue to disappear others are not only surviving but thriving as they adopt winning customer engagement strategies and adapt to rapidly changing consumer behaviour with ‘showrooming’ by customers the new normal and retail becoming a truly omnichannel experience.