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Corporate giants Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon.

From next month, US consumers will be able to buy Walmart products using the voice-activated Google Assistant platform on phones and home devices.

Amazon’s AI virtual assistant Alexa already enables users to shop directly from the online retail giant. The partnership enables Walmart to challenge Amazon’s dominance of the US voice shopping market.

Walmart’s head of e-commerce Marc Lore wrote in a blog post that the retailer plans to expand the use of voice-activated shopping across its 4,700 stores to “create customer experiences that don’t currently exist within voice shopping anywhere else”.

For example, Walmart, which owns the UK’s Asda supermarket, could offer consumers the choice of picking up an order in store at a discount, or enable users to use voice shopping to purchase fresh groceries across the country.

Hundreds of thousands of products will be available.

 

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