News

Social Media

Date: Tuesday 26th March 2013
Time: 12 noon – 12:45 GMT

Presenters:
Steve Hurst, Editorial Director, Customer Engagement Network
Roland Van Breukelen, Solutions Adviser, SAP Cloud EMEA

REGISTER for the Social Media Webinar or the on demand playback

The rise of social media engagement has been instrumental in changing the whole face of customer relationships. Today’s customer has more power and greater say in product and service design. They are more likely to have their say – with a greater level of reach and influence through social media.

Focusing on new, ground-breaking SAP research into UK customer behaviour and expectations of social, this webinar will examine the issues, challenges and opportunities around social customer engagement. It will cover the strategies that organisations and their brands need to implement to build successful long-term relationships with their customers through social channels.

The SAP Social Media Survey demonstrates the extent to which social media has become a key influencer in the purchasing decisions of consumers. According to the survey, almost one in four have bought from a specific brand or retailer based on a recommendation seen on a social network. However one in eight have stopped using or buying from a brand due to negative social media posts.

Using the insight gathered from the survey of more than 1000 UK consumers, this webinar will look at:

• The importance of timely, relevant and personalised brand response when customers give feedback
• The influence that social media has over consumer perception of and sentiment towards organisations and their brands
• Practical steps to starting your company’s journey to social success in 2013

Webinar attendees will come away with practical steps to build a successful and sustainable long-term social media customer engagement strategy. The benefits are increased customer retention and greater profitability through social media activities.

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