Sponsored by

Presented by:

Martin Schneider

Martin Schneider

SugarCRM Head of Corporate Strategy Click to
Steve Hurst

Steve Hurst

Engage Business Media Editorial Director Click to
28th February 2019

28th February

In this webinar CRM Analyst Martin Schneider will outline some of the key elements of planning and rolling out an effective CRM strategy. He will cover the importance of building a differentiated CRM initiative inside your organisation; one that allows your company to stand out on customer experience, and not on price. The webinar will also highlight the key characteristics you will want to look for in a CRM partner and vendor and some ways to set initial baselines and metrics for measuring CRM success. Finally, Martin will share some insights into planning out your initiative and get started on the right foot – with user adoption always at the forefront of your mind.


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