Alex MeislWiForia Ltd Chairman Click to read more...
Lisa GarthsideDirector, Customer Experience Management, Confirmit Click to read more...
Steve HurstEngage Business Media Editorial Director Click to read more...
Key Design Features Of A VoC Program: Robust, Relevant And Prioritised
Understanding the customer and acting on their feedback has never been more important to each individual business. But it is a lot more complex than simply asking a few questions. Companies increasingly see Customer Experience as the way to differentiate and grow their business. Customers – both consumers and businesses alike – are also noticing this trend, and expectations are rising. In this webinar, we will show you how your VoC programme can stand out from the crowd and be a valuable contributor to business growth.
Join Claire Sporton, VP, Customer Experience Management, Confirmit, Lisa Garthside, Director, Customer Experience Management, Confirmit, and Steve Hurst, Editorial Director, Engage Customer, who will delve into the art of Voice of the Customer survey design.
You will learn how to:
– Collect robust data: encouraging respondents to share their experience
– Make it relevant: ensuring that the business reviews, analyses and acts on the data collected
– Prioritise actions: you cannot act on everything at once, so prioritise the areas that really make a difference to business performance.