Ian McVeyQualtrics Head of Enterprise Sales, Northern Europe Click to read more...
Andrew PinePorsche Vice President, Northern Europe Click to read more...
Steve HurstEngage Business Media Editorial Director Click to read more...
Building a Model for Customer Experience at Porsche
Porsche is known for building incredible vehicles and providing an exceptional customer experience. However, in 2008, Porsche fell to 26thplace in the J.D. Power Customer Satisfaction Index. They needed to act.
In this webinar, “Building a Model for Customer Experience at Porsche” Qualtrics is pleased to present a look into how one of the most iconic automotive brands of all time gave their customer experience the boost it needed.
In part one, Andrew Pine, VP Customer Relations, discusses the origin of Porsche’s CX program and provides an inspiring look into its future.
In part two, Jana Sutherland, Research Manager, and Danali Noel, CX Strategist break down elements of their respective programs and describe in detail how they measure and implement their research.
Key highlights include:
- How Porsche has implemented a world-class, always-on, and dynamic CX program
- The five guiding CX principles at Porsche
- The “Ah-ha” moments of driving remarkable CX
- How Porsche wraps customers in their brand
Customer experience is not a single department in your organisation—the bar needs to be consistently raised across each touch point for the customer. Today, Porsche is a CX leader. Learn how your organisation can become one too.