Webinars

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Presented by:

Steve Hurst

Steve Hurst

Engage Business Media Editorial Director Click to read more...
Ian Williams

Ian Williams

Confirmit Director, Customer Experience Management Click to read more...
10th September 2015

Thursday 10th September 2015, 4pm BST

Join this webinar, presented by Steve Hurst, Editorial Director, Engage Customer and Ian Williams, Director, Customer Experience Management, Confirmit, who will take a pragmatic look at how to use VoC data and journey mapping to deliver measurable business results.

For any organisation, the implementation stage of a transformation project can be the most challenging.  Not just making the change happen, but also making it stick.

However, understanding whether transformation has been truly successful is dependent on the organisation having a clear picture as to how far ‘the dial’ has been turned. For this, the business not only needs to understand whether it is hitting the new goals, but also its starting point. You have to know the path before you can walk it.

Many organisations have a vision as to what they want their businesses to be like in the future. However, some don’t really understand what their customers’ experiences are currently like. Having clear and relevant goals, combined with accurate and timely measurement – from start to finish across well mapped-out customer journeys – are all central to understanding the success or failure of a change programme.

Join this webinar to learn how you can optimise your data and journey mapping to measure the impact of business transformation activity.

Please Note: If you can’t attend the webinar at this time, you will receive a recorded playback after the webinar is held, but you will still need to register.

Webinar

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