Claire SportonConfirmit VP Customer Experience Click to read more...
Chris WoodEngage Business Media Managing Director Click to read more...
Connecting Customer Experience To Business Outcomes
Positive customer experiences are not just nice to have. They have a direct impact on the success of your business. Promoters of your organisation spend around 50% more than detractors and are 20 times more likely to recommend your products or services to others.
So, if it is proven that good customer experience correlates to Return on Investment, why aren’t more firms spending more time connecting CX to business outcomes?
For many, the challenge lies in where to start. In a perfect world, everyone would just ‘get it’. CX would be intuitively the right thing to do, but the reality is a little more complex. Understanding what measurement metrics are right for your business can seem a minefield that puts many firms off from the outset.
In this webinar, Claire Sporton, Vice President, Customer Experience Management, Confirmit explains that CX doesn’t have to be complicated. She will talk through some of the key steps to creating a repeatable CX programme, and will demonstrate how you can directly link the experiences you provide to your customers with your desired business outcomes.
So, if your business is looking to create a closer relationship with your customers – and boost ROI at the same time – listen to this interactive webinar.