Jaspreet SinghVision Critical Senior Customer Success Manager Click to read more...
Laura WassonCYBG Research Manager Click to read more...
Madeleine LindenVirgin Money UK Senior Manager, CX Insight Click to read more...
CYBG: Embrace Digital Disruption
CYBG PLC is a proud, independent banking group with three strong, trusted brands; Clydesdale Bank, Yorkshire Bank and B, 2.8 million customers nationwide, and an extensive distribution capability that includes over 160 customer banking centres.
As a business they did not want to just embrace the digital disruption in the banking industry – they wanted to lead it to deliver on their ambitious growth strategy.
The launch of B, an intuitive digital banking service targeting a younger, more digitally enabled customer meant they had to transform into a fully customer-led, insights-driven organisation.
Join the webinar to find out:
- How they targeted new, more profitable customer segments successfully
- How they deliver a superior customer experience by adding value at every customer interaction
- How insights will continue to fuel their national growth strategy