Sponsored by

Presented by:

Jaspreet Singh

Jaspreet Singh

Vision Critical Senior Customer Success Manager Click to
Laura Wasson

Laura Wasson

CYBG Research Manager Click to
Madeleine Linden

Madeleine Linden

Virgin Money UK Senior Manager, CX Insight Click to read more...
26th July 2018

26th July

CYBG PLC is a proud, independent banking group with three strong, trusted brands; Clydesdale Bank, Yorkshire Bank and B, 2.8 million customers nationwide, and an extensive distribution capability that includes over 160 customer banking centres.

As a business they did not want to just embrace the digital disruption in the banking industry – they wanted to lead it to deliver on their ambitious growth strategy.

The launch of B, an intuitive digital banking service targeting a younger, more digitally enabled customer meant they had to transform into a fully customer-led, insights-driven organisation.

Join the webinar to find out:

  • How they targeted new, more profitable customer segments successfully
  • How they deliver a superior customer experience by adding value at every customer interaction
  • How insights will continue to fuel their national growth strategy


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