Sponsored by

Presented by:

Phil Winters

Phil Winters

CIAgenda Customer Perspective Champion, Data Whisperer Click to
Tanmaya Varma

Tanmaya Varma

SugarCRM Global Director, Industry Solutions Click to
Steve Hurst

Steve Hurst

Engage Business Media Editorial Director Click to
02nd August 2018

2nd August

Have you recovered from the GDPR hang-over yet? Following the scramble to get ready for May 25th and the weariness brought on by what seemed to be hundreds of emails with  privacy policies and consent requests – there is still work to do to ensure that your marketing efforts are compliant and customer experience can be taken to the next level!

As a sales or marketing leader or Data Privacy Officer, you may wonder how to best deal with these questions on an ongoing basis:

How do you:

  • Cope with Subject Access Requests?
  • Collect, surface and manage data from all kinds of systems within our organisation?
  • Handle consent across multiple channels?

High time to address those open questions!
Over time, you have collected mountains of data on your customers and prospects and your ability to continue running a successful business operation depends on how effectively you are able to manage this data. And this data is most crucially handled in a CRM and Marketing Automation system.

To help you get to the next level manage this data in a compliant and efficient way we have assembled a team of experts: they will provide answers to all the above questions and what to do next in a pragmatic way.

What you will learn by joining this webinar:

  • How to capture and manage data across your organisation
  • How a good CRM supports data privacy requirements
  • How effective content and personlisations with the right Marketing Automation System and Preference Centre can take your customer communication and experience to the next level


You may also like...

Keep Up To Date - Subscribe To Our Email Newsletter Today

Get the latest industry news direct to your inbox on all your devices.

We may use your information to send you details about goods and services which we feel may be of interest to you. We will process your data in accordance with our Privacy Policy as displayed on our parent website https://ebm.media