Eric DymondVision Critical Senior Customer Success Manager Click to read more...
Steve HurstEngage Business Media Editorial Director Click to read more...
Global Radio Case Study: The Secret to our Insights-driven Success
Date: 31st January
Time: 12PM GMT
Global Radio is one of the world’s leading media & entertainment groups with a portfolio of radio stations reaching 25 million people every week. They also host the biggest hit music events in the UK twice a year: Capital’s Summertime Ball and Capital’s Jingle Ball.
The UK media landscape is fiercely competitive and constantly transforming as audiences seek to consume content on their own terms, across multiple devices.
Global identified the need to invest in accessible customer insight in order to identify new market opportunities to drive revenue growth, continue to achieve audience growth, and deliver faster and more efficient research to internal stakeholders.
Watch our webinar to hear directly from Global’s Head of Commercial Insight, Kate on the below:
- How the team invested in a relationship-based approach to customer insight with an insight community
- The impact their insights-driven approach has had on driving ad revenue
- How they managed to increase their research output and conduct 50 projects in 2018, and still save £400,000 in research costs
- Best practices on closing the customer feedback loop and establishing a value exchange with members