Sponsored by

Presented by:

Lucy Antoniou

Lucy Antoniou

Channel 4 Research Manager Click to
Samantha Cannons

Samantha Cannons

Channel 4 Senior Research Executive Click to
Alexandra Crossley

Alexandra Crossley

Vision Critical Director, Customer Success Click to
21st May 2019

21st May, 12pm

The media landscape is constantly changing and evolving. Viewers are spoiled with choice, and advertisers have higher expectations for proof of media effectiveness. To maintain a competitive edge, media require agile and actionable insights. Channel 4 puts viewers at the core of decision-making to continue being relevant and innovative for their audience and advertising partners.

Join this webinar to find out how viewer insight can help you to:

  • Grow and secure revenue by informing pitches, testing offers and proving value to advertising partners
  • De-risk decisions for strategy, content, marketing and product innovation to maintain viewers and revenue
  • Explore new opportunities for brand positioning and revenue streams
  • Integrate viewer data and audience insight
  • Raise the profile of your insight team


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