Sponsored by

Presented by:

Scott Barker

Scott Barker

Missguided Head of Customer Service Click to
Steve Hurst

Steve Hurst

Engage Business Media Editorial Director Click to
22nd September 2020

Leading fashion retailer, Missguided introduced its virtual assistant in 2018 to make the user experience more intuitive and reduce the amount of contacts in their contact centre.

Scott Barker, Head of Customer Service, will share their journey and results, including:

  • MVP and Data Driven mindset when designing and deploying the bot
  • How to structure the organisation to deliver a chatbot
  • Impact of the chatbot on live contacts and costs
  • Benefits of utilising an internal chatbot
  • Future plans


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