Steve HurstEngage Business Media Editorial Director Click to read more...
Mobile Customer Engagement
The rise and rise of mobile customer engagement has been instrumental in changing the whole face of customer relationships. Today’s customer has more power, a greater say in how an organisation designs its products and services and is more likely to take the opportunity to have their say – and increasingly using a mobile device. Steve will give an overview of customer engagement on mobile devices and the latest mobile news following his visit to the Mobile World Congress in Barcelona.
Interactive Intelligence – Mobile customer care….Its more than just an app
Conrad Simpson from Interactive Intelligence will discuss the question…. Mobile Customer care is it more than just an App ?
As many organisations reach out to mobile platforms to extend their customer care strategy. Conrad will take us through real world examples of customer care delivery on a mobile platform. For many of these organisations mobile has become yet another channel demanded by an ever more savvy customer community.
As we consider how to engage, organisations are trying to ensure that mobile isn’t an isolated communications channel but an embedded element of a true multi-channel customer approach. Using these real world examples Conrad will illustrate successful strategies and help illuminate where the challenges are in successful mobile strategies.