Phill StevensonQVC Research Manager Click to read more...
Jaspreet SinghVision Critical Senior Customer Success Manager Click to read more...
Steve HurstEngage Business Media Editorial Director Click to read more...
QVC case study: The Evolution to a Customer-led, Multi Platform Brand
QVC is the world’s leading video and e-commerce retailer, engaging millions of shoppers every day. They combine the best of media, retail and social to create the most personalised and rewarding shopping experience.
However, due to increasing customer expectations online, and media consumption shifting from traditional channels (TV) to on-demand channels (online), QVC identified the importance of getting closer to their customers in order to stay relevant.
Hear directly from QVC on how the business adopted a customer-centric approach to achieve the following:
- Creating a seamless customer journey across multiple devices and touchpoints
- Allowing customers to be a part of their transition by directly injecting their feedback into key business decisions
- Catering for their loyal customer base, whilst attracting a new and younger audience.