Sponsored by

Presented by:

Ben Fox

Ben Fox

Sky Betting & Gaming Head of Consumer & Market Understanding Click to read more...
Saad Ghauri

Saad Ghauri

EMEA Vision Critical Sales Content & Strategy Director Click to read more...
Steve Hurst

Steve Hurst

Engage Business Media Editorial Director Click to
01st March 2018


Join this webinar to hear how one of the UK’s leading betting companies connects with its existing customer base in order to drive customer expansion, customer loyalty, and revenue growth.

Skybet embraced a customer-centric culture, and built authentic relationships with its customers through insight-driven decision-making. This case study demonstrates how the business connected transactional and behavioural data using Vision Critical’s customer intelligence platform. This enabled Skybet to have a single customer view in one complete data ecosystem.

Through collecting customer relationship intelligence, Skybet has seen accelerated growth across the business.

Join the webinar to find out:

  • The business challenges Skybet faced, and the strategy that overcame these challenges.
  • How Skybet continues to drive innovation through engaging its own customer base (can we insert a stat here? Response rate?)
  • How insights-driven decision-making boosted ROI at Skybet
  • What it means to be an insights-driven business, with a customer-centric culture

Vision Critical provides a leading customer relationship intelligence platform that enables companies to drive continuous engagement with their customers.


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