David ConwayNunwood Senior Partner/CSO Click to read more...
Chris WoodEngage Business Media Managing Director Click to read more...
Global Best Practice In Retail Customer Experience
For many successful businesses, customer experience is no longer just about delivering ‘brilliant basics’. Increasingly, it is being carefully designed and orchestrated, channelling brand values into each and every customer interaction to deliver a strategic differentiator. Designing tomorrow’s experiences with the power to build customer loyalty is a complex task – affordability, operability and customer impact must all be balanced. But before this is even considered, new experience strategies must be created. Global best practice is a great place to begin – organisations can look to learn from the very best across geographies and across industries to inspire market-leading transformation.
Nunwood’s Customer Experience Excellence Centre is a highly respected source of insight into how brands around the world are doing a great job for the customer. A huge database has been established over the past 5 years collecting information on over 750 leading customer facing businesses in the UK, US and Australia. In this session, we reveal the latest results from the US retail market and how they compare and contrast with the UK. By using the Six Pillar System as a framework to understand how the best customer experiences are delivered, we will reveal some interesting, innovative and inspirational global case studies covering established and start up brands to give you ideas to take away and apply to your own retail organisation.