Knowledge - Insights: White Papers
A practical guide to better customer relationship management
Anthropologists claim that human societies all share a trait that guides our social thinking: reciprocity or “giveto-get” for short. Basically, it’s trading something of value for something else of value.
The private information that belongs to me as an individual is obviously of such great value that it deserves government protection. If data about my behaviour and my needs is being collected and used without my permission, I might worry about potential abuse thereof.
But if an organisation tells me not only what data it’s collecting on me but why they want to collect it and how its use will positively benefit me as an individual, then I will be more inclined to agree to it, if I see the value.
The General Data Protection Regulation (GDPR) is the new EU law for the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
No matter if you are a marketing, sales or support executive who deals with customer data, a Data Protection Officer, an executive with liability for compliance or just someone who wants to use customer data sensibly, you must have a plan in place or risk falling foul of the law.
This guide offers an introduction to GDPR and what it means for customer relationship management (CRM). It also explains why and how a modern CRM system can provide the perfect infrastructure for executing and consolidating GDPR efforts with respect to managing not only customer but all other relevant data.
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