IBM and The All England Club, Wimbledon have revealed innovations for The Championships to mark the next step in the All England Lawn Tennis & Croquet Club’s digital strategy.

Making use of its latest technology advancements in cloud, analytics mobile, social and security, IBM and Wimbledon will “bring tennis fans closer to the prestigious Grand Slam event” with access to real-time live scoring, courtside action and insights.

A radical redevelopment and redesign of  and advancement of the mobile apps experience, will deliver this new experience.

“With help from IBM, we are providing a world class digital experience with the best real time content to fans of The Championships. This allows them to get closer to all the action across all of Wimbledon’s 19 courts, no matter where they are, or what device they’re using,” said Mick Desmond, Commercial & Media Director at the AELTC.

Sam Seddon, Wimbledon Client & Programme Executive, IBM, added: “Serving up uninterrupted access to real-time Wimbledon match records and trends allows us to showcase the benefits of delivering insights at speed.

“For Wimbledon, this capability will allow them to enrich the fan experience by providing a comprehensive and compelling digital platform featuring instant access to video, scores, articles, interviews and breaking tournament news.”

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