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Driving Fan Engagement: Matt Roberts on Formula E's Data-Driven Success



In this episode we meet Matt Roberts, VP Customer Insight at Formula E.  Matt shares the  journey that Formula E have been on to significantly increase fan engagement and event attendance through the effective and timely use of relevant and valuable insight and data.

He tells us that from a standing start in 2021 with relatively little data and insight they have grown their CRM fan database to over 1 million subscribers using a variety of innovative and personalised techniques that have clearly resonated with their fans.

In addition, he explains that they have also been able to share these breakthroughs with other colleagues who weren’t immediately convinced of the value of the data, but now see how this can help all parts of the business to sustain and grow the business profitably.

Matt Roberts

Matt Roberts

Formula E VP Business Intelligence

Matt have over 20 years experience in data and insight, working for a number of sports broadcasters ( Eurosport, ESPN, BT Sport and Sky Sports) before joining F1 as Global Research director in 2017 where he headed up the research and insight department, managing all BI reporting and strategic insight for the business. In 2021, he joined Formula E to set up their insight function and is currently VP of Business Intelligence.

 

Gerry Brown

Gerry Brown

Customer Lifeguard Chief Customer Officer
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.

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