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Empathy in Action: Sarah Williams on Transforming Customer Experience at Westminster Council



In this episode we meet Sarah Williams Chief Customer Experience Officer at Westminster Council. Overseeing a team of 200 colleagues, Sarah takes us on a journey to share their mission of consistently and professionally meeting the needs of Westminster residents by being ambitious, data led and customer centric. 

She tells us proudly that this means that they have also created an inclusive and employee focused culture that empowers and engages employees to deliver empathetic, accessible and effective services resulting in positive outcomes for their residents across a wide range of services and diverse inquiries.

She also provides us with valuable insight into how they have combined an effective use of technology with her talented and enthusiastic team, to improve efficiency, transparency and trust in their services.

Sarah Williams

Sarah Williams

Westminster City Council Chief Customer Experience Officer

A Customer Service Director with substantial experience of Customer Service delivery with strong strategic and operational level leadership.

Recognised as an Industry leader with a number of awards including Contact Centre Manager of the Year 2018 at the UK National Contact Centre Awards and Director of the Year 2018 at the UK Contact Centre Forum Awards.

Experience of successfully operating in a contact centre environment across a range of sectors including Banking, Outsourcing, Local Government and Social Housing. Substantial experience of providing strategic leadership for the development and delivery of customer access and digital strategies.

Gerry Brown

Gerry Brown

Customer Lifeguard Chief Customer Officer
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.

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