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The Power of Simplicity: Rethinking Customer Experience with Adrian Swinscoe



In this episode of “The Voice of Customer Experience”, we meet Adrian Swinscoe, who has had a 25-year career in consulting, writing, speaking, workshops and advisory work in the areas of strategy, customer service/experience, customer insight, marketing and business development as well as being an author of the Punk series on CX and a very experienced and established podcaster in his own right.

Adrian shares many ideas on how to improve and enhance customer experiences and tells us that he is a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

He explains that it's no longer sufficient to talk about customer experience in isolation. And that to succeed, we need to think about experience holistically.

He also warns us not to make assumptions about customers, especially when it comes to how and where we serve our customers. For example, rather than assuming that companies need to be everywhere their customers are, many could improve their service outcomes by cutting the number of channels that they serve their customers over and then focusing their resources on delivering better service in fewer channels.

Adrian Swinscoe

Adrian Swinscoe

Independent Customer Experience Advisor, Speaker and Workshop Leader
A little about me.....I'm a huge fan of organisations that do great things for their customers, and I've been helping many to achieve their own level of greatness for over 25 years now via consulting, writing, speaking, workshops and advisory work in the areas of strategy, customer service/experience, customer insight, marketing and business development.

My driving passion is helping create, develop and grow businesses that take care of their customers in the best way possible and create the great teams that are required to do that.

When people ask me to describe the work that I do, I say that my work splits into two distinct ‘buckets’:

The first involves working directly with organisations to help them understand, solve and navigate their specific service/experience/engagement issues. This can take many forms, from delivering briefing sessions, keynotes, workshops and masterclasses to acting as an advisor on an ongoing strategy, improvement or transformation project.

The second involves working with agencies, BPOs, consultancies and technology firms to help them add value to their clients and/or partners. Again, this can take many forms, from delivering keynotes, workshops and webinars to conducting research and writing whitepapers, blogs etc and all the way through to acting as an advisor on issues such as their messaging and go-to-market (GTM) strategy, particularly in the case of fast expanding SaaS businesses.

In addition to all of that, I’m also a best-selling author, Forbes contributor, blogger & podcaster, frequent conference speaker, panel participant and Chair.
Gerry Brown

Gerry Brown

Customer Lifeguard Chief Customer Officer
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.

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