Mobile Engagement

Ryanair has released its latest ratings users have given via the new app feature Rate My Flight. 89 per cent of customers said they were happy with their overall experience with the airline between June and July this year.

97 per cent of the 8,800 UK and Irish customers polled said they felt crew friendliness was very good to okay, and 96 per cent said they also felt the service on board was very good to okay.

The boarding category scored the lowest proportion of very good to okay at 86 per cent, with 14 per cent rating the experience as poor.

10 per cent also rated the range of food and drink available on board as poor.

Ryanair’s Robin Kiely said: “Rate My Flight is the latest digital initiative launched under year three of our Always Getting Better customer experience improvement programme, which allows customers to provide real-time reviews on their flights via the Ryanair app.

“We welcome all customer feedback so that we can continue to improve all aspects of the Ryanair customer experience. Customers who want to rate their flight should download the Ryanair app, allow for push notifications and will be sent the survey through the app upon landing.”

This comes after news that Ryanair will move its focus away from the UK in favour of EU hubs, following the shock result of the EU referendum.

The company described the exit from the European Union as “a surprise and a disappointment”.

“We will pivot our growth away from UK airports and focus more on growing at our EU airports over the next two years,” it said.

“This winter we will cut capacity and frequency on many London Stansted routes (although no routes will close) where we are already significantly ahead of our multi-year traffic growth targets.”

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