In this webinar CRM Analyst Martin Schneider will outline some of the key elements of planning and rolling out an effective CRM strategy. He will cover the importance of building a differentiated CRM initiative inside your organisation; one that allows your company to stand out on customer experience, and not on price. The webinar will also highlight the key characteristics you will want to look for in a CRM partner and vendor and some ways to set initial baselines and metrics for measuring CRM success. Finally, Martin will share some insights into planning out your initiative and get started on the right foot – with user adoption always at the forefront of your mind.
Steve is a successful career journalist, thought leader and published author with a wealth of experience in all forms of media, both offline and online, including local and national press, trade and business publications, TV and radio, websites, social media and online web event broadcasting. Engage Business Media has rapidly established itself as beacon of thought leadership in a rapidly changing customer and employee environment. Steve is widely recognised as one of the world’s leading journalistic authorities in the fields of customer and employee engagement strategy and the increasingly important role of multichannel customer engagement strategies in business.