Knowledge - Insights: White Papers
Segmentation & Personalisation – Marketing Matters for 2021 and Beyond
For marketers, in a post cookie world, data mining — and the insights gained from its analysis — could make the difference between broadly segmented marketing to the holy grail of ‘hyper personalisation’. Customers, however, are increasingly aware of the value and power of their data. An exchange of such data – implicitly or willingly provided – would be based upon their own needs being met.
Now more than ever before brands have to pivot to new, more meaningful ways to understand, reach and engage with their customers — while also respecting their privacy. So what are the considerations for brands looking to capture the requisite volume of data needed for the highly personalized communications their customers are now accustomed to?
Read more in this whitepaper!
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